It’s a hard fact to deny. Most consumers research online for information that will help them make smarter purchasing decisions. This just underscores the importance of having a marketing-focused website for today’s businesses.
If you need your company to be profitable in the modern marketplace, you’ve got to have a professional website.
Let’s look at why a focused marketing website is so essential to the growth and revenue of your business.
First Impressions Count
Your website is going to be the first impression of your brand. Even if you have a bricks and mortar business, there’s a good possibility your customers are researching your business online before they walk through the door. That’s why you need to have a professional website.
It acts as your home base
Your website will extend to every aspect of your digital marketing strategy. Every type of communication, piece of content, email marketing letter, or ad that you put online will move the consumer back to your website.
Your website needs to give consumers a clear idea of your brand. It will need to serve as the place you send customers when they want to make a purchase or discover more about a specific product or service you offer. Whether that’s blog posts or product descriptions, you need a place that is easy to navigate and engaging for prospective customers.
It can be optimized for sales
We know you understand the need for sales for your business to thrive. And increasing sales is the best way to improve the health and success of your business.
However, developing a website doesn’t automatically bring paying customers to your business. But through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are likely to make a purchase.
A great website helps you increase sales opportunities and enables you to make money around the clock. You don’t have to be actively engaged in generating leads because they have all the information they need on your site. Think of your sales copy as an additional salesperson. Helping your customers get the information they need on features and convincing them of the benefits of your products or services.
It Helps you Establish Credibility
A great website helps you build credibility by allowing consumers to find out about your company, products, services, and mission. By letting consumers get to know your business, you are working on establishing trust.
It Builds Authority
The content you create and publish, including testimonials of previous clients, helps show potential consumers that you have authority in the space.
Provides Accessibility Around the Clock
An easy to navigate website provides access to your target audience 24/7. Even when you and your team have clocked off for the day, your website is still working hard, bringing you more customers. By making it effortless for consumers to browse and buy products online, you make it convenient for leads to convert to customers.
What you Need to Know Before Getting a Website
The importance of getting a good marketing website can’t be overstated. If it’s unattractive or hard to navigate, it turns potential customers away. In fact, the top reason for people to mistrust or reject a brand while online is because of their website design.
Professional websites should include but not be limited to:
It should be super easy for visitors to find what they are looking for. Navigation menus should be clear and straightforward, directing users to what they are looking for within a few seconds.
Your site should be attractive to the eye, utilizing colors and images that align with your brand and the people you are seeking to attract as customers. A professional website has a balance between appealing design and content that is easy to read and quick to load.
All the content on your site should be informative, easy to read, and help visitors better understand your products and services. It should emphasize keywords that your consumers might use to find brands like yours online.
Search Engine Optimization
Your site structure and content need to be optimized for search engines. A professional site design includes these SEO services that ensure consumers can find your site online.
Fast Load Times
Time matters. If your site doesn’t load within a few seconds, your potential customers will leave. A professional website design will ensure quick load times to improve the user experience.
Your website needs to be easy for visitors to convert with a quick and straightforward check-out process. Your shopping cart should be secure for customers to use and come back to if they click away from your page.
If you are genuine about launching a professional website and you don’t have the resources or knowledge to design, SEO optimize and maintain a professional, working site, you may need to consider having an agency – such as Allea Marketing – help you.
Although it does require a small investment, you’ll quickly realize the money you invest in professional website creation services is worth it.
A web designer knows what it takes to deliver a positive user experience. They are masters at creating clean and simple navigation that makes purchasing from your website a breeze. They are also experts at creating web page content that is optimized for search engines so people can find you.
If you need help designing a low-cost yet attractive and converting website that is SEO optimized and easy to navigate, it’s time to call the experts at Allea Marketing.
Schedule an obligation free call, where you can find out how easy it is to access a low-cost converting website for your business that drives growth and revenue.