Why We Love Outdoor Advertising (and You Should Too!)

The products you create are only as good as how you sell them. Advertising and marketing your business and products is essential for success and survival. It’s something that has been around for centuries. From newspaper adverts to advanced technical screens, product advertising is everywhere. In this fast-paced world, in order to really stand out from the rest, you need to outsource the best advertising strategies for your business.

The advertising industry presently offers a wide variety of advertising platforms for delivering your message to your target audience, ranging from television, radio, print, Internet and the list goes on. Demand is rising for advertising tools that enable effective targeting of mass audiences. So when deciding on market strategies, businesses have to consider how they will do this. How do they reach thousands, even millions, of people every day? Many would say Internet advertising is the best strategy, seeing as most people own some sort of technology and is registered on at least one social media site. However, a lot of businesses overlook the benefits of Outdoor Advertising.

Everyone in this big world step outside their home at some point, right? Whichever location you target, you could be reaching millions of potential customers of all ethnicities, incomes and demographics. Research shows that people are spending an increasing number of hours per day outdoors, either travelling, commuting, shopping, or socializing. With the rise of mass communal areas such as airports, subways, shopping malls, etc, the market for outdoor advertising is on the rise and expected to increase its share of ad spends worldwide.

Digital outdoor advertising is transforming the way we see and work with outdoor advertising. Instead of billboard posters, we now have huge television screens conveniently placed for us to watch while we wait in traffic. Major cities are going above and beyond to be creative, exciting and grab people’s attention within the first glance. And this is only the beginning.

The global market for Outdoor Advertising is projected to reach US$44.7 Billion by 2024. Developers predict that advertising is going to get so advanced, they will become interactive and life-like with advancements made in facial/object recognition, Internet-connected screens and installation of digital panels inputted into advertising platforms which will only do more for marketing and increase business revenues.

Source: https://www.researchandmarkets.com/publication/mo5xtlw/1946768