Chatbots are revolutionizing the way we interact with the internet. And chatbot advertising is only going to get more prominent over the next few years.
But you might be a little confused at what a chatbot actually is.
A chatbot is a virtual assistant but in the form of a computer application. It carries out conversations by using a programmed scenario or with the assistance of artificial intelligence (AI).
Companies and brands build these virtual assistants with a ‘chatbot builder’ and then connect it with messaging apps like Facebook Messenger, WhatsApp, Telegram, or simply add it to their website. Other chatbots you might be familiar with are Siri, Cortana, and Amazon's Echo.
They actually aren’t all that new. They began as those irritating computerized robots that helped navigate those infinite phone selections when you called a nation-wide service number. But moving into the 2020s and beyond, they have become more refined and use a high level of AI. So high in fact that with a good programmer, they are almost indistinguishable from humans.
What's the appeal of Chatbot Adertising?
It’s all in their adaptability and flexibility. They can execute various tasks within customer service domains and ‘top of the funnel' marketing campaigns. But they are also informational. They assist people with a broad variety of needs.
Following are some of the reasons why you need a chatbot on your messenger or website today.
Killer Customer Service
There is no more making people wait for a help desk rep to answer a call for a question that can be sorted in five seconds with chatbots. You eliminate having staff deal with simple customer problems. This is particularly true when most customer grumbles are quick and straightforward to resolve.
With a chatbot, your customer simply messages a help-desk ‘person’ and gets their answer in an instant. By offering this option, you reduce the stress and cost of providing one-to-one customer service and enhance consumer satisfaction with your brand because their problems are immediately dealt with.
Data analysis through Chatbot Advertising
Chatbots are masters at analyzing user data and boosting sales and advertising when integrating data. They can be designed to trace buying patterns and examine data from consumers across a range of sites. This gives your organization essential data to either pivot on a strategy or dig down for individual products. This directly relates to financial savings as you are don’t have to hire an analyst…and the evaluation will not be misinterpreted due to human error.
Targeted Ads using Chatbot Advertising
An additional chatbot strategy is the formation of personalized ads. When a user contacts your chatbot with an inquiry, it will welcome the customer, collect some initial information, and then ask the customer to hold for a few moments. In that time, the information gathered is used to create a personalized ad that will be specifically targeted to the user for sales conversion.
Preemptive customer interaction
These chatbots reach out to your customer. It's usually a small initiation, such as questioning if the user needs some assistance. This signals to the customer that the brand is accessible and ready to assist them if required.
These chatbots can't be low quality and have to appear real. If a customer feels they are being sent around in circles by a chatbot, it can damage your brand.
Reaching out to your customers by asking simple, straightforward questions and collating valuable feedback to use for website optimization is another way to use chatbots. This can help you collect information to remedy low converting web pages and enhance your overall site.
Suppose you have a web page with a huge amount of organic traffic but few conversions. In that case, you get the chatbot to reach out with a survey to determine why they are departing the page empty-handed.
Maintain a presence via Chatbot Advertising
There is no denying it, mobile smartphone messaging apps are dominating standalone apps. By providing a presence on a messenger app via a chatbot, you can save money while at the same time staying accessible 24/7. The best part, you don't need a coding degree to implement them.
As the run of the mill app downloads decrease, and messenger apps increase, using a chatbot should be the top priority on your list for 2021. Reach out to Allea Marketing today if you want some advice on the best chatbots to implement for your organization to drive your marketing strategies and customer service.