Training Center2020-12-29T17:36:35+00:00

Everyday Routine,

Extraordinary Insight.

Marketing Tips, Tricks & Hacks

Our Featured Article of the Month

Which Industries Benefit the Most from Digital Billboards

By |November 21st, 2022|Categories: Digital Out-of-Home (Outdoor) Marketing, Uncategorized|Tags: , , , , |

Which Industries Benefit the Most from Digital Billboards? As a business owner, you know that advertising is essential to your success. Contrary to popular belief, digital billboards have a lot to offer businesses of all sizes. In this post, we'll look at some [...]

Why Automobile Industry and Banks/Credit Unions are Prime for Outdoor Billboard Advertising

By |November 14th, 2022|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , , , , |

Why Automobile Industry and Banks/Credit Unions are Prime for Outdoor Billboard Advertising Billboard advertising is one of the most popular forms of advertising, especially in urban areas. The fact that billboards are large, often brightly colored signs in high-traffic areas, they are designed [...]

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition

By |October 3rd, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition 2023 is just around the corner, and it's already shaping up to be an interesting year in marketing. With new technologies and consumer behaviors, businesses will need to [...]

Fall Is a Great Time to Plan the Holidays. Here Are 5 Tips to Use in Your Marketing Plan

By |September 26th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , , |

Fall Is a Great Time to Plan Until the Holidays. Here Are 5 Tips to Use in Your Marketing Plan   It's that time of year again! The holidays are coming, and opportunities for businesses to market their products and services. If [...]

Is your Marketing Funnel Optimized? Here are 5 things to be aware of.

By |September 19th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , |

Is your Marketing Funnel Optimized? Here are 5 things to be aware of. If you're unsure whether your marketing funnel is optimized, don't worry – you're not alone. In this post, I'll define a marketing funnel and highlight five key things to [...]

The Benefits of Multi Marketing Channels

By |September 12th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign, Social Media Marketing|Tags: , , , |

The Benefits of Multi Marketing Channels   As a marketer and business owner, the choices of different marketing channels can make it tough to decide which ones to use. Multi-channel marketing is the process of connecting with consumers across multiple platforms, both direct [...]

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services

By |August 1st, 2022|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , |

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services Are you looking for a way to make it easier for your customers to find and buy your products or services? If so, you should consider using Facebook Catalogs. In this [...]

What is Influencer Marketing and How to Use It?

By |July 25th, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

What is Influencer Marketing and How to Use It?   Influencer marketing leverages product mentions from influencers and content creators on social media, capitalizing on their popularity and loyal social media following. Influencers are experts in their niche and have built high trust [...]

2022 End of the quarter is near…Do you know how to read your reports to adjust your business?

By |March 21st, 2022|Categories: Digital Marketing, Marketing|Tags: , , , , , , |

2022 End of the quarter is near...Do you know how to read your reports to adjust your business? Quarterly financial reports are important tools that allow business owners to understand the financial health of their companies. From these reports, business owners can identify [...]

Automate your appointments, a cool new way using chatbots

By |December 6th, 2021|Categories: Digital Marketing|Tags: , , |

Automate your appointments, a cool new way using chatbots The significance of customer service to a brand's success has been recognized by businesses. Chatbots have made customer support more efficient thanks to the rise of artificial intelligence. By using software to manage customer [...]

How to take advantage of Catalog Sales in Facebook

By |November 29th, 2021|Categories: Digital Marketing, Uncategorized|Tags: , , |

How to take advantage of Catalog Sales in Facebook A catalogue is a collection of information about the products you wish to promote or sell on Facebook and Instagram. Catalogs may be created for a variety of inventory categories, including items (ecommerce), hotels, airlines, [...]

A new year is approaching, time to create your marketing plan

By |November 22nd, 2021|Categories: Digital Marketing|Tags: , , , |

A new year is approaching, time to create your marketing plan Make it a business New Year's resolve to begin the year of an integrated marketing strategy that describes your company's goals and the marketing techniques and strategies you'll use to accomplish them. A [...]

The importance of Outdoor Marketing in the media mix

By |November 15th, 2021|Categories: Digital Marketing|Tags: , , |

The importance of Outdoor Marketing in the media mix Media mix is a blend of several channels used to accomplish marketing objectives. Out-of-home, television, print, web, and a variety of non-traditional media outlets are often used in these combinations. Using a range of platforms [...]

Programmatic DOOH: The Omnichannel X Factor

By |November 1st, 2021|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , , |

Programmatic DOOH: The Omnichannel X Factor Research by Posterscope shows DOOH advertising can boost your brand penetration by 303% when it combines mobile marketing with online marketing. This may explain why 2021 has seen more brands have chosen digital-out-of-home advertising. Advertisers have also [...]

The Impact Of Facebook Stopping Auto Dealerships To Upload Their Car Inventory To FB Marketplace

By |October 18th, 2021|Categories: Social Media Marketing|Tags: , , |

The Impact of Facebook Stopping Auto Dealerships To Upload Their Car Inventory To FB Marketplace On September 13th, 2021, Facebook changed one of its policies that dealt a blow to car dealerships. Before the policy change, Auto dealers had previously automatically added their [...]

How To Structure a Winning Ad Account For Your E-Commerce Business

By |October 4th, 2021|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , , |

How To Structure a Winning Ad Account For Your E-Commerce Business If you're an ecommerce business owner, your advertisement Ads account is likely a big part of your marketing strategy. Many ecommerce store owners are struggling to create a winning Ad account for [...]

How to Turn Messenger and Instagram DM into Your Most Profitable Revenue

By |September 27th, 2021|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , , |

How to Turn Messenger and Instagram DM into Your Most Profitable Revenue   Instagram marketing is a huge! But why aren't your marketing strategies working? One of the main reasons could be that you're not using your Instagram messaging and the DM. These [...]

How COVID-19 Changed the Impact of Out-of-Home (OOH) Advertising

By |September 20th, 2021|Categories: Digital Out-of-Home (Outdoor) Marketing, Marketing|Tags: , , , |

How COVID-19 Changed the Impact of Out-of-Home (OOH) Advertising Taking Advantage of Post-Covid Travel.   Covid 19 has negatively affected every aspect of human life today. The economic sector hasn't been spared, as a matter of fact, it's the worst hit. Out-of-Home [...]

How to Tell if Your Content Marketing Strategy Is Working

By |September 13th, 2021|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

How to Tell if Your Content Marketing Strategy Is Working Content marketing is an excellent way to promote your business and attract customers. However, it can be difficult for business owners to know if their content marketing strategy is working.  Here are some metrics [...]

How to Interact with Consumers on a Digital Billboard

By |August 23rd, 2021|Categories: Digital Marketing, Digital Out-of-Home (Outdoor) Marketing, Outdoor Marketing, Social Media Marketing|Tags: , , |

How to Interact with Consumers on a Digital Billboard   Digital billboards allow advertisers to reach their target audience with targeted messages and are a great way to reach consumers on the go. However, they're not always used to their full potential. In [...]

How to Personalize Content According to the Geolocation and Browsing History

By |July 26th, 2021|Categories: Digital Marketing, Marketing, Marketing Campaign, Social Media Marketing|Tags: , |

 How to Personalize Content According to the Geolocation and Browsing History Personalization is a crucial concept in marketing. Today, brands collect vital information about their clients to offer them personalized products and services. Since every person likes to feel like their needs are being [...]

DIGITAL BILLBOARD: How to Engage Audiences with Contextual, Eye-Catching Creativity

By |July 7th, 2021|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

DIGITAL BILLBOARDS How to Engage Audiences with Contextual, Eye-Catching Creativity You've probably seen them before - those huge advertisements plastered on buildings across the city. Billboards have been around since 1866, and they're still going strong! Whether you're selling coffee or shoes, [...]

3 Proven Approaches to Measure the Performance of Your Out-Of-Home Advertising Campaign

By |May 31st, 2021|Categories: Digital Marketing, Digital Out-of-Home (Outdoor) Marketing, Marketing, Marketing Campaign, Social Media Marketing|

3 Proven Approaches to Measure the Performance of Your Out-Of-Home Advertising Campaign By definition, Out-of-Home (OOH) advertising is when a person or business will make its adverts out in public or away from the consumers' homes, such as on public transport, buildings, [...]

How to use Artificial Intelligence in Automotive Marketing

By |April 13th, 2021|Categories: Digital Marketing, Marketing, Messaging Automation|

How to use Artificial Intelligence in Automotive Marketing AI is the ability of a machine to perform the cognitive functions that we associate with human minds, such as perceiving, reasoning, learning, interacting with the environment, problem-solving, and even exercising creativity. Examples of technologies [...]

What is Marketing Automation?

By |March 8th, 2021|Categories: Digital Marketing, Marketing|Tags: , |

What is Marketing Automation? Marketing automation uses software and strategy to market on multiple channels along with automating repetitive activities. This enables companies to rationalize, automate and assess marketing tasks and workflows to improve efficiency and increase returns. The technology of marketing [...]

Digital-Out-Of-Home Advertising

By |December 21st, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , |

Digital Out Of Home Advertising Take advantage of social media and digital out-of-home advertising Digital-out-of-home advertising offers a presence in the real world that adds authority to your business. It's tough to ignore giant digital billboards when driving past or stuck in [...]

How to Be Creative In Your Outdoor Digital Billboard Advertising

By |November 2nd, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: |

Outdoor Digital Billboard Advertising How to be Creative in Your Ad Design Outdoor digital billboards continue to be a significant component of modern-day advertising for all types of companies and organizations. They have made the billboard advertising industry more effective and cost-efficient [...]

Get On-Board with Digital Outdoor Advertising

By |September 14th, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , |

Get On-Board with Digital Outdoor Advertising Traffic is getting back to normal.  What is your marketing strategy? Most people think that their lengthy commute is just an inconvenience that takes them away from their family and friends. But to marketers and small [...]

Local Businesses Thrive with Outdoor Marketing

By |August 7th, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing, Outdoor Marketing|Tags: |

Local Businesses Thrive with Outdoor Marketing Let’s be honest, most businesses need an online presence of some variety these days.  Let’s be honest, most businesses need an online presence of some variety these days. Even if your customers don’t buy online, most [...]

The Importance of SEO for Your Business

By |April 11th, 2019|Categories: Digital Marketing|Tags: |

The Importance of SEO for Your Business SEO is an essential tool for a digital marketing strategy and it’s crucial for your business to thrive.  SEO is also one of the most misinterpreted terms in digital marketing. Thus, many businesses haven’t valued [...]

3 Facebook Features to Skyrocket your Sales During the Holidays!

By |October 11th, 2018|Categories: Social Media Marketing|Tags: |

3 Facebook Features to Skyrocket your Sales During the Holidays! Facebook has released three new features that will make advertising much more engaging for marketers. Consumers can now enjoy in-store shopping experiences online with augmented reality (AR) ads and Instagram store collection feature. In addition to that, [...]

Shop Local

By |April 11th, 2018|Categories: Marketing|Tags: |

Shop Local In the age of e-Commerce stores and online retail businesses, the internet is taking more than their fair share of consumers’ money, and it’s easy to forget the little guy who owns a shop in your local community.  There are [...]

The importance of project management

By |March 11th, 2018|Categories: Marketing|Tags: |

The importance of project management Proper project management is all about delivering a business plan for clients and getting them the best return on their investment. In any business, it’s often most cost effective to use a highly skilled project management company; this [...]

Which Industries Benefit the Most from Digital Billboards

By |November 21st, 2022|Categories: Digital Out-of-Home (Outdoor) Marketing, Uncategorized|Tags: , , , , |

Which Industries Benefit the Most from Digital Billboards? As a business owner, you know that advertising is essential to your success. Contrary to popular belief, digital billboards have a lot to offer businesses of all sizes. In this post, we'll look at some [...]

Why Automobile Industry and Banks/Credit Unions are Prime for Outdoor Billboard Advertising

By |November 14th, 2022|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , , , , |

Why Automobile Industry and Banks/Credit Unions are Prime for Outdoor Billboard Advertising Billboard advertising is one of the most popular forms of advertising, especially in urban areas. The fact that billboards are large, often brightly colored signs in high-traffic areas, they are designed [...]

Programmatic DOOH: The Omnichannel X Factor

By |November 1st, 2021|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , , |

Programmatic DOOH: The Omnichannel X Factor Research by Posterscope shows DOOH advertising can boost your brand penetration by 303% when it combines mobile marketing with online marketing. This may explain why 2021 has seen more brands have chosen digital-out-of-home advertising. Advertisers have also [...]

How COVID-19 Changed the Impact of Out-of-Home (OOH) Advertising

By |September 20th, 2021|Categories: Digital Out-of-Home (Outdoor) Marketing, Marketing|Tags: , , , |

How COVID-19 Changed the Impact of Out-of-Home (OOH) Advertising Taking Advantage of Post-Covid Travel.   Covid 19 has negatively affected every aspect of human life today. The economic sector hasn't been spared, as a matter of fact, it's the worst hit. Out-of-Home [...]

How to Interact with Consumers on a Digital Billboard

By |August 23rd, 2021|Categories: Digital Marketing, Digital Out-of-Home (Outdoor) Marketing, Outdoor Marketing, Social Media Marketing|Tags: , , |

How to Interact with Consumers on a Digital Billboard   Digital billboards allow advertisers to reach their target audience with targeted messages and are a great way to reach consumers on the go. However, they're not always used to their full potential. In [...]

3 Proven Approaches to Measure the Performance of Your Out-Of-Home Advertising Campaign

By |May 31st, 2021|Categories: Digital Marketing, Digital Out-of-Home (Outdoor) Marketing, Marketing, Marketing Campaign, Social Media Marketing|

3 Proven Approaches to Measure the Performance of Your Out-Of-Home Advertising Campaign By definition, Out-of-Home (OOH) advertising is when a person or business will make its adverts out in public or away from the consumers' homes, such as on public transport, buildings, [...]

Digital-Out-Of-Home Advertising

By |December 21st, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: , |

Digital Out Of Home Advertising Take advantage of social media and digital out-of-home advertising Digital-out-of-home advertising offers a presence in the real world that adds authority to your business. It's tough to ignore giant digital billboards when driving past or stuck in [...]

How to Be Creative In Your Outdoor Digital Billboard Advertising

By |November 2nd, 2020|Categories: Digital Out-of-Home (Outdoor) Marketing|Tags: |

Outdoor Digital Billboard Advertising How to be Creative in Your Ad Design Outdoor digital billboards continue to be a significant component of modern-day advertising for all types of companies and organizations. They have made the billboard advertising industry more effective and cost-efficient [...]

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition

By |October 3rd, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition 2023 is just around the corner, and it's already shaping up to be an interesting year in marketing. With new technologies and consumer behaviors, businesses will need to [...]

The Benefits of Multi Marketing Channels

By |September 12th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign, Social Media Marketing|Tags: , , , |

The Benefits of Multi Marketing Channels   As a marketer and business owner, the choices of different marketing channels can make it tough to decide which ones to use. Multi-channel marketing is the process of connecting with consumers across multiple platforms, both direct [...]

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services

By |August 1st, 2022|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , |

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services Are you looking for a way to make it easier for your customers to find and buy your products or services? If so, you should consider using Facebook Catalogs. In this [...]

What is Influencer Marketing and How to Use It?

By |July 25th, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

What is Influencer Marketing and How to Use It?   Influencer marketing leverages product mentions from influencers and content creators on social media, capitalizing on their popularity and loyal social media following. Influencers are experts in their niche and have built high trust [...]

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition

By |October 3rd, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition 2023 is just around the corner, and it's already shaping up to be an interesting year in marketing. With new technologies and consumer behaviors, businesses will need to [...]

Fall Is a Great Time to Plan the Holidays. Here Are 5 Tips to Use in Your Marketing Plan

By |September 26th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , , |

Fall Is a Great Time to Plan Until the Holidays. Here Are 5 Tips to Use in Your Marketing Plan   It's that time of year again! The holidays are coming, and opportunities for businesses to market their products and services. If [...]

Is your Marketing Funnel Optimized? Here are 5 things to be aware of.

By |September 19th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , |

Is your Marketing Funnel Optimized? Here are 5 things to be aware of. If you're unsure whether your marketing funnel is optimized, don't worry – you're not alone. In this post, I'll define a marketing funnel and highlight five key things to [...]

The Benefits of Multi Marketing Channels

By |September 12th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign, Social Media Marketing|Tags: , , , |

The Benefits of Multi Marketing Channels   As a marketer and business owner, the choices of different marketing channels can make it tough to decide which ones to use. Multi-channel marketing is the process of connecting with consumers across multiple platforms, both direct [...]

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services

By |August 1st, 2022|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , |

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services Are you looking for a way to make it easier for your customers to find and buy your products or services? If so, you should consider using Facebook Catalogs. In this [...]

What is Influencer Marketing and How to Use It?

By |July 25th, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

What is Influencer Marketing and How to Use It?   Influencer marketing leverages product mentions from influencers and content creators on social media, capitalizing on their popularity and loyal social media following. Influencers are experts in their niche and have built high trust [...]

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services

By |August 1st, 2022|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , |

Marketing Tech Tips: Using Facebook Catalogs to List Your Products and Services Are you looking for a way to make it easier for your customers to find and buy your products or services? If so, you should consider using Facebook Catalogs. In this [...]

How To Structure a Winning Ad Account For Your E-Commerce Business

By |October 4th, 2021|Categories: Digital Marketing, ECommerce Marketing, Social Media Marketing|Tags: , , , , , |

How To Structure a Winning Ad Account For Your E-Commerce Business If you're an ecommerce business owner, your advertisement Ads account is likely a big part of your marketing strategy. Many ecommerce store owners are struggling to create a winning Ad account for [...]

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition

By |October 3rd, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition 2023 is just around the corner, and it's already shaping up to be an interesting year in marketing. With new technologies and consumer behaviors, businesses will need to [...]

Fall Is a Great Time to Plan the Holidays. Here Are 5 Tips to Use in Your Marketing Plan

By |September 26th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , , |

Fall Is a Great Time to Plan Until the Holidays. Here Are 5 Tips to Use in Your Marketing Plan   It's that time of year again! The holidays are coming, and opportunities for businesses to market their products and services. If [...]

Is your Marketing Funnel Optimized? Here are 5 things to be aware of.

By |September 19th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign|Tags: , , , |

Is your Marketing Funnel Optimized? Here are 5 things to be aware of. If you're unsure whether your marketing funnel is optimized, don't worry – you're not alone. In this post, I'll define a marketing funnel and highlight five key things to [...]

The Benefits of Multi Marketing Channels

By |September 12th, 2022|Categories: Digital Marketing, Marketing, Marketing Campaign, Social Media Marketing|Tags: , , , |

The Benefits of Multi Marketing Channels   As a marketer and business owner, the choices of different marketing channels can make it tough to decide which ones to use. Multi-channel marketing is the process of connecting with consumers across multiple platforms, both direct [...]

What is Influencer Marketing and How to Use It?

By |July 25th, 2022|Categories: Digital Marketing, Marketing, Social Media Marketing|Tags: , , |

What is Influencer Marketing and How to Use It?   Influencer marketing leverages product mentions from influencers and content creators on social media, capitalizing on their popularity and loyal social media following. Influencers are experts in their niche and have built high trust [...]

FREE 5 Secrets To Generate Leads
For Your Business

Download our FREE PDF that outlines the 5 secret strategies to generate leads for your business that converts!

    Go to Top