Many business owners and managers – veterans and newbies – struggle in their attempt to unlock the secrets of how to improve the Google ranking of their website without getting penalized by the Google. Unfortunately, there is no magic button that you will push to help rank on the first page of search engine results. The truth is, it takes ingenuity, dedication, compulsion, and creativity. This is especially true of the ever-changing nature of Google's algorithm.
These tips will help to improve your website Google ranking:

1. Optimize Title Tags

Title tags are still an essential part of estimating your site's performance. Make sure each title tag is detailed and unique and that your target keywords are included.  Avoid repeatedly using the exact keywords in the title tags. Consider 60 characters for a search engine result page (SERP) displayed by Google, but don't cut it off if the page content requires a more extended title.

2. Optimize The Description

Another way of improving your Google rank is by making sure your website description is optimized for SEO. For example, you want to make sure that the meta title and meta description are compelling and contain keywords related to what people might search when looking for your company or product online. This will automatically increase the likelihood of someone clicking on your listing on a search engine result page (SERP).

How to optimize my website description:

• Identify what words people would likely use when searching for a business like yours.
• Research which phrases appear most often as meta titles or descriptions on pages with high rankings
• Create short, concise phrases that contain some of the keywords in the meta description.

3. Check Your Site Speed

The speed of your site is still an important Google ranking factor. If your site is slow, you have little chance of getting a high search position. It will affect your ability to convert new customers. For instance, when the Walmart.com website page load times decreased by four seconds, Walmart saw a sharp drop in conversions of sales.

If this happens, no matter your on-page SEO, title tags, or meta description, the search algorithm will lower your search ranking, even if you are a giant like Walmart.

4. Check Your Site's Health

After checking the site speed and keywords for your site, check the overall health of your site before you optimize it. There are a lot of great tools to help piece together this puzzle. Try the MxToolBox Domain Health Report tool to check for significant issues on your website. There are five different categories addressed in the report: blacklist, general site problems, mail server, DNS, and the web server.

5. Use Google My Business

To improve your Google ranking, a good place to start is by creating and managing a Google My Business profile for your business. This process will help boost local SEO factors and give you access to valuable analytics about how customers are interested in interacting with you or visiting your website via their smartphones.

6. Publish Relevant Content

One of the key drivers of Google ranking is providing quality content, and there is no alternative to great content. The higher the quality of content you create for your intended user, the better it increases site traffic, which improves your site's relevance and authority in Google ranking.

7. Update Your Content Regularly

Regularly updated content is one of the critical indicators of how relevant a site is. So make sure you keep it fresh. Set a schedule to audit your content regularly and make updates as needed.

In conclusion, these are the ways to improve your Google ranking with your website. It's important to note that the way search engines rank a website is constantly changing and evolving according to new updates from Google. This means that even if you follow all of our advice now, your rankings could change over time or when a future update occurs. If this happens and you need more support in optimizing your site for SEO purposes, don't hesitate to reach out! Our team at Site Engine can provide expert guidance on how best to increase traffic by improving SEO without breaking any significant rules set forth by Google or other leading search engine providers such as Yahoo!