The cold hard truth is that traffic to your website helps to improve your search engine ranking, which in turn generates more traffic. Not only is it an indicator for your business, but a driver as well.

But how do you optimize your website to get tons of traffic?

The traffic you get can help you gather insights about your audience to make better marketing decisions and improve your search engine credibility.  If you have got your copy covered off, the traffic can generate more leads, increase conversions, and you get more customers.

Yet achieving these benefits requires you to drive quality traffic to your website in the right way. And then, you need to be able to analyze this traffic so you can impact the bottom line. If you find that your traffic is increasing, but your conversions are decreasing, then you're not bringing in the quality traffic.

There are several ways to optimize your website to attract tons of customers. Today, we are going to talk about some of the tools that can help you target the right users and increase your quality traffic. Now more than ever, the online space is awash with a multitude of marketing resources and tools. The majority of them are free or have a minimal cost and require no advanced tech skills or knowledge. But remember, these tools will only be useful if you give your users the solutions they are seeking, and your website navigation is easy and intuitive.

Smart Solutions to Optimize Your Website and Increase Business Traffic

Create a free Google My Business Listing

An optimized and free Google My Business listing gets 7x more visits than an incomplete one. It is simple to set up and manages how your business appears on Google Search and Maps. This listing links directly to your website, so it's a great way to get more traffic. If your listing provides all of the required information a potential customer needs, they can contact or visit your business directly – an even better result than a website visit.

Optimize your Website through Tracking Pixels

These are huge and often referred to as ‘pixels.' There are two main types of pixels you need to know about. Retargeting pixels – these are focused on the behavior of your website users so you can tailor paid ads to catch attention to the right buyers. Conversion pixels – these come into play once a purchase is made. They are responsible for tracking sales from a specific ad campaign. They also allow marketers to identify the source of their conversions and measure the success or failure of particular campaigns. By using these pixels, you can track user activity metrics related to your campaign. They also extend the impression on a potential conversion by showing them related paid ads after they've left your website.

It's essential to be selective and intentional with your pixel usage. Some pixels aggravate people because it is obvious they are being tracked. Quality over quantity is critical here. Attaching pixels to every single user for every page they visit is overkill. Also, pixels can produce slow load times. Always respect a user's privacy and allow them to opt-out of tracking if they choose.

Build Your Backlinks

A backlink can give you credibility. It's a link to your website from another website. These are often used with complementary businesses or industry influencers to get you in front of a broader audience. They can also drive qualified traffic to your website. Google loves backlinks, and in most cases, it trusts your business if it sees other trusted sites pointing their backlinks to your site. The more trust Google has in your website, the higher rankings and more traffic you get.

Post in Social Media

Social media is one of the most popular free marketing tools you can find. It plays a massive role in driving traffic to your website if executed like a pro. Use Facebook, Instagram, and LinkedIn to promote your blog posts and landing pages on your website. This allows you to turn your social media audience into website visitors. You can also draw traffic from their networks if you post shareable content.

Make sure you include hashtags in your posts that promote your website pages and blog posts. This helps extend your reach and get discovered by users searching for your products and services via hashtags.

Using Hootsuite allows you to manage and monitor your social media platforms proactively. This type of social media engagement has increased significantly over the past few months due to the pandemic. You need a robust, organized, and consistent social media strategy, which can be done through Hootsuite.

Audience Drill

This software is the most advanced targeting software created to give you laser-precise results that get your message seen by passionate buyers on Facebook. The process allows you to drill down on your target audience to within an inch, so you save money, time, and effort on your paid ad campaigns.

Use Google Analytics to optimize your website

It's free and scary, but it doesn't have to be. The insights help you to understand better how users behave on your site and make informed business decisions from the quantitative data it provides. This results in you being able to optimize your site and drive additional traffic to your website. For this to work to your advantage, you need to check your website analytics regularly. This helps you to identify strategies and the types of content that work, which content needs improvement, and what is a waste of time. Google offers a free course to help you implement and grasp the data and how to utilize it best.

Business Marketing Intelligence System

Marketing intelligence software programs determine what intelligence is needed, collects it by searching its environment, and delivers it to an easy to navigate and understand platform. It can be accessed as a stand-alone software package or cloud-based model. Essentially, the software takes data from disparate sources, such as web analytics, business intelligence, call center, and sales data, and collates it into a single environment.

Email Marketing Platform

Platforms such as Mailchimp have ready to use templates that you can customize in minutes. These email marketing platforms help you create impressive and seamless email campaigns. It also delivers insightful data such as A/B testing to help shape your future email strategy. And it is free for up to 2000 subscribers.

Building a smart website to deliver you quality users who are ripe for conversion is the name of the game here. Don't just poke around and try to get any type of website visitors. You want your efforts to impact your bottom line.

Why don't you arrange a call to discover how we can help you build a smarter website to generate a ton of traffic. Don't just build any site – optimize your website. By establishing and developing quality website traffic, you can ensure you have a high level of converting leads that buy and become raving fans.