3 Things You’re Doing Wrong with Digital Marketing

The digital revolution has transformed the way we do business. People consume digital content every day through their social media, different websites and channels. Thus, it is vital for companies to adjust to the fast-changing world and recognize that their marketing strategies need to adapt to the same rhythm.

Having an updated digital marketing strategy is important and failing to do so might hurt your business.

Here are 3 things you’re probably doing wrong with your Digital Marketing.

1. Not segmenting your email list.

Segmentation matters is Email Marketing. One of the biggest challenges of Email Marketing is that not everyone on your list will want the same content and offers. Failing to segment your email list will most probably not give you the best results because people have different desires and needs.

Segmentation is the process of dividing your list in subgroups so you can better communicate with your audience through more targeted and relevant content.

While your entire list may get some emails, you can also send targeted emails to just one group whenever it’s necessary depending on your campaign and targeted customers.

Segmentation has many benefits and you can use it for different purposes such as targeting areas of interest or even targeting specific actions.

2. Not targeting your social media posts

Targeting the message you send to your audience is important when it comes to social media the same way as in the case of the email list. Many businesses make the mistake of making their content way too general and don’t get good feedback because people are wired differently. Hence they miss out the opportunity to reach the right audience that would likely respond best to what they have to offer.

3. Trying to do PPC advertising on your own.

Pay-Per-Click (PPC) advertising is a powerful low-cost advertising solution that can help you bring a flood of customers to your website but only if done correctly. Many people assume that PPC advertising is an easy and magical solution but if you aren’t trained in this field you will probably be very disappointed because PPC advertising is all about testing your results.

Many things can go wrong such as targeting the wrong keywords, not setting a limit on how much you want to spend or paying for a lot of useless clicks.

You will probably need a PPC expert analyst to review many facets of your account, and help you improve the ad, the text and the landing page.

If you’re ready to take your business to the next level but you need help with rocking your digital marketing strategy, here’s how Allea Marketing Solutions can help you.

Comments 96

  1. There are some of you out there who probably haven’t heard of http://www.camgirl.pw This is one of those must see sites. It’s full of extremely attractive ladies. You’re going to want to put down your sandwich when visiting this site. It’s impossible to focus on anything but the babes they have to offer.

  2. You really make it seem so easy with your presentation but
    I find this topic to be really something which I think
    I would never understand. It seems too complicated and very broad for me.
    I’m looking forward for your next post, I’ll try to get the hang of it!

  3. Pretty section of content. I simply stumbled upon your web site
    and in accession capital to say that I acquire in fact loved account
    your blog posts. Any way I will be subscribing for your augment
    or even I fulfillment you access consistently rapidly.

  4. Fascinating blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple tweeks would really
    make my blog shine. Please let me know where
    you got your design. Thanks a lot

  5. Its like you read my thoughts! You seem to understand so much approximately this, like you wrote the ebook in it or something.
    I believe that you simply can do with a few percent to power the message house a bit, but instead of that, this is
    fantastic blog. A fantastic read. I will certainly be back.

  6. Wonderful website. A lot of useful info here.
    I am sending it to several pals ans additionally sharing in delicious.
    And obviously, thank you for your sweat!

  7. I used to be suggested this website through my cousin. I
    am now not positive whether or not this publish is written by him as no one else recognize such
    distinct about my trouble. You are incredible!

    Thanks!

  8. You could certainly see your enthusiasm in the work you write.
    The sector hopes for even more passionate writers such as you who aren’t afraid to say how
    they believe. Always go after your heart.

  9. Excellent post. I used to be checking constantly this weblog and I am impressed!
    Extremely helpful info specifically the ultimate
    phase 🙂 I maintain such information a lot. I was seeking this
    certain information for a very lengthy time.
    Thank you and best of luck.

  10. each time i used to read smaller articles that as well
    clear their motive, and that is also happening with this article which I am
    reading now.

  11. It is appropriate time to make some plans for the future and
    it is time to be happy. I’ve read this post and if I could I desire to suggest you
    some interesting things or suggestions. Maybe you can write next articles referring to
    this article. I desire to read even more things about it!

  12. I blog often and I genuinely appreciate your information. This great article has truly peaked my interest.
    I will bookmark your site and keep checking for new information about once
    per week. I opted in for your RSS feed too.

  13. Howdy would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 completely different browsers and
    I must say this blog loads a lot quicker then most. Can you recommend a good web hosting provider
    at a reasonable price? Thank you, I appreciate it!

  14. Thank you for the auspicious writeup. It in reality used to be a leisure account it.
    Look complex to more introduced agreeable from you!
    However, how can we keep up a correspondence?

  15. What’s up, this weekend is good designed for me, for the reason that this occasion i
    am reading this fantastic informative paragraph here at my home.

  16. What’s up to every body, it’s my first visit of this blog; this
    web site contains remarkable and really good material in favor of visitors.

  17. An interesting discussion is definitely worth comment.
    I do think that you need to publish more about this subject, it might not be
    a taboo subject but typically folks don’t discuss these issues.

    To the next! Many thanks!!

  18. Fantastic beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog website?
    The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear
    concept

  19. I am really impressed together with your writing skills and also with
    the format in your weblog. Is that this a paid topic or did you modify
    it your self? Either way stay up the nice high quality writing, it’s rare to look a great blog like
    this one today..

  20. Attractive section of content. I just stumbled upon your website
    and in accession capital to assert that I get in fact enjoyed account your blog posts.
    Anyway I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.

  21. I used to be suggested this web site by way of my cousin. I’m no longer sure whether or
    not this submit is written by means of him as no one else
    know such distinct approximately my trouble. You are amazing!
    Thank you!

  22. Thanks for ones marvelous posting! I certainly enjoyed reading it, you happen to be a great author.
    I will remember to bookmark your blog and will come back later on. I
    want to encourage yourself to continue your great job, have a nice evening!

  23. Please let me know if you’re looking for a article writer for your weblog.
    You have some really great articles and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back
    to mine. Please shoot me an email if interested. Many thanks!

  24. you’re in reality a just right webmaster. The web site loading velocity is incredible.
    It kind of feels that you’re doing any distinctive trick. In addition, The contents are masterwork.

    you have done a excellent job in this matter!

  25. Hi there, just became aware of your blog through Google,
    and found that it is really informative. I’m going to watch out for brussels.
    I will be grateful if you continue this in future.

    A lot of people will be benefited from your writing.
    Cheers!

  26. Great post. I was checking constantly this blog and I’m impressed!
    Extremely useful info specifically the last phase :
    ) I care for such info a lot. I was looking for this certain info for a long time.
    Thank you and best of luck.

  27. Pretty nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog posts.

    In any case I’ll be subscribing to your rss feed
    and I hope you write again very soon!

  28. Hi! This is my 1st comment here so I just wanted to give a quick shout out and say I truly enjoy
    reading through your blog posts. Can you suggest any other blogs/websites/forums that
    go over the same topics? Thank you!

  29. I don’t even understand how I ended up right here, but I assumed
    this post was great. I do not know who you are
    however definitely you’re going to a famous blogger if
    you happen to aren’t already. Cheers!

  30. Howdy! This article could not be written much better!
    Looking at this article reminds me of my previous roommate!
    He constantly kept preaching about this.

    I am going to forward this information to him. Fairly certain he will have a very
    good read. Many thanks for sharing!

  31. This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to
    seeking more of your great post. Also, I’ve shared your website in my social networks!

  32. I was wondering if you ever considered changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.

    Youve got an awful lot of text for only having one or 2 pictures.

    Maybe you could space it out better?

  33. I’m truly enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a
    developer to create your theme? Great work!

  34. Quest bars cheap fitnesstipsnew1 quest bars cheap 516999410492780544 quest bars cheap
    I am really impressed with your writing skills
    as well as with the layout on your blog. Is this a paid theme or
    did you customize it yourself? Either way keep up the nice quality writing, it’s rare
    to see a great blog like this one nowadays. Quest bars cheap fitnesstipsnew1 quest
    bars cheap 516999410492780544 quest bars cheap

  35. Wonderful web site. A lot of useful information here. I’m sending it to
    several pals ans additionally sharing in delicious.
    And naturally, thanks to your effort!

  36. I have been surfing on-line more than 3 hours as of late,
    yet I never found any attention-grabbing article like yours.
    It’s lovely worth enough for me. Personally, if all webmasters
    and bloggers made just right content material as
    you did, the web will probably be much more helpful than ever before.

  37. Greate post. Keep posting such kind of information on your site.

    Im really impressed by your blog.
    Hello there, You have done a great job. I will definitely digg
    it and for my part recommend to my friends.
    I’m sure they will be benefited from this web site.

  38. Hey There. I found your blog using msn. This is an extremely well written article.
    I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I’ll certainly return.

  39. Hey just wanted to give you a quick heads up. The words in your content seem to be running off
    the screen in Safari. I’m not sure if this is a format issue or
    something to do with web browser compatibility but I thought
    I’d post to let you know. The layout look great though!
    Hope you get the problem resolved soon. Cheers

  40. Does your site have a contact page? I’m having trouble locating it
    but, I’d like to send you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing.

    Either way, great website and I look forward to seeing it grow over time.

  41. Hello there, I discovered your web site by the use of Google even as looking for a comparable topic, your
    site came up, it appears great. I have bookmarked it in my google bookmarks.

    Hi there, just became aware of your weblog via Google, and located that it’s truly informative.
    I’m going to be careful for brussels. I will be grateful for those who proceed this
    in future. Lots of other folks will likely be benefited out of
    your writing. Cheers!

  42. Hey there! Quick question that’s entirely off topic.
    Do you know how to make your site mobile friendly? My site looks weird when browsing from my
    iphone4. I’m trying to find a theme or plugin that might
    be able to resolve this problem. If you have any suggestions,
    please share. Cheers!

  43. I’m impressed, I must say. Seldom do I encounter a blog that’s both
    educative and engaging, and let me tell you, you have hit the nail on the head.
    The problem is something which not enough men and
    women are speaking intelligently about. I’m very
    happy I stumbled across this in my search for something concerning this.

  44. Good day! This is kind of off topic but I need some guidance from an established blog.

    Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any ideas or suggestions? With
    thanks

  45. I’m not that much of a internet reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your site to come back later on.
    Cheers

  46. When I initially left a comment I appear to have clicked the -Notify
    me when new comments are added- checkbox and now each time
    a comment is added I receive four emails with the exact same comment.

    Perhaps there is an easy method you are able to remove me from that service?
    Kudos!

  47. After I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the same comment.
    Is there an easy method you are able to remove me from that
    service? Thanks a lot!

  48. Howdy! I understand this is somewhat off-topic but
    I had to ask. Does managing a well-established blog such as yours take a large amount of work?
    I’m brand new to writing a blog but I do write in my diary every day.

    I’d like to start a blog so I can easily share my own experience
    and thoughts online. Please let me know if you have any
    kind of ideas or tips for new aspiring blog owners.
    Thankyou!

Leave a Reply

Your email address will not be published.