SEO is also one of the most misinterpreted terms in digital marketing. Thus, many businesses haven’t valued enough the importance of SEO in growing their businesses. This is very unfortunate because SEO is a very important component of marketing and using it the right way will help you bring more leads and customers to your website, improve your visibility and increase the trust of your customers.
In this blog post, we will cover 3 main reasons why SEO is important for your business.

1. Business visibility and branding

When people search for products or services it’s very important to appear as high as possible in the search engine results. It is important not only because you want them to click on your website but also because visibility and branding are essential to the success of your business.

Most customers don’t just search once but they search several times with different keywords for the same product or service they have in mind. If your website shows in most of these searches your brand will create much more trust and improve the image of your business.

2. It gives you insights about your customers

SEO generates valuable traffic to your business because it brings qualified leads to your website. Google Analytics tracks this traffic and provides valuable insights about your customers. This is very helpful because it helps you make informed decisions and improve your marketing strategy based on the data you’ve collected.

Knowing how your customers browse, where they live, the language and technology they use, what days they are more active and many more details, will give you much more information than all the marketing tips you will read.

3. SEO has one of the best ROI in marketing

SEO rewards and benefits your business at a higher rate than most of the offline and online advertising methods. The reason behind this is that SEO is an inbound marketing strategy and it allows you to advertise to people who are looking for the same or similar products that your business provides.

Furthermore, you’re not interrupting your customer by showing an advertisement in the middle of their favorite TV show or taking space in a magazine they are reading. They are coming to you by searching for similar products that your business provides. You don’t have to convince them that they need the type of product/service you offer. You just have to convince them that your product provides much better value than your competitors.

SEO is more important than ever because users search for solutions and products online. Users trust the first results their search engine provides and if you’re not using it to your advantage you’re missing out a lot. Of course, there are many more advantages of search engine optimization but we will cover them in the weeks to come. Stay tuned.