Social media is a strange new world for many people, and Facebook Ads are often seen as the most daunting part. But why advertise on Facebook? It is one of the fastest-growing social media platforms, with more than 1.6 billion daily active users and around 80 million business pages. For a marketer, the most-worthy thing to note is that 26% of people who clicked on ads made a purchase. This makes Facebook paid advertising a huge business strategy.
So, whether you're new to using paid Facebook ads or an experienced advertiser, these Dos and Don'ts of Facebook Advertisements will help you navigate this scary landscape with confidence.
The Do's of Facebook Advertising
- Know Your Target Audience
Before working on your ads, learn about your target audience, their online habits, and what they desire. Facebook helps you to be very specific in your targeting, from interests and demographics to location, hobbies, and spoken languages. Leverage on these metrics! You should modify these parameters several times to see who will respond best to your ads.
- Use High-Quality Graphics
Do use a mix of text, video, photos, and links in your ad copy. Images and videos will grab attention and are great ways to get people interested in your offer.
In a platform full of posts and ads, you have only a few seconds to grab people's attention. You have to use eye-catching photos and videos that will make them stop scrolling and spend time on your advert. Your graphics should be not only simple, clear, and easy to understand but also fun, lively, and creative.
- Finish The Ad With A Clear Call To Action (CTA)
A clear, concise call to action quickly tells your audience what you want them to know about your offer and the purpose of your message. This, in turn, helps them act and make decisions more quickly.
- Do Keep It Short
It is important to remember that people want quick information from advertisements—keep them short and sweet (or at least limit yourself) if possible!
The Don’ts of Facebook Advertising
- No More than One Call-to-Action Button
Instead, make sure there is only one CTA per ad post. When crafting the copy for these buttons, be clear about what they should say—for example, “Download Now.”
- Don't Be Too Broad Or Too Specific With Your Audience.
When building your audience, you want to target the so-called “sweet spot.” If you expand your audience too widely and you will be spending money on those outside your target audience. Also, if you narrow your audience too much, your campaign may not get an impression. You will need to keep testing for the target audience sweet spot.
- Don't Stop Testing
Experimenting is key when creating ads, so try out everything you think might work well before narrowing it down into just a couple of strategies that are working best.
There is no one-size-fits-all approach to Facebook advertising that works for all businesses. While your marketing knowledge and experience should lead you on the right path, nothing beats trial and error in perfecting your ads – everything from the title, description, and images to placement and call-to-action. It must be constantly tested and improved.
- Don't Spend Too Much Right Away
In the beginning, you should not overspend to have a successful ad. You may have a lot of money to spend on ads, but remember, you will have to test your ads. This is very true, especially in the beginning.
- Don't Forget the Use Of Facebook Pixel
A Facebook pixel is a code placed on a website to track visitors' behaviors, actions, and characteristics. You often encounter this when you visit a site and see their Facebook ads shortly after. This helps to determine the effectiveness of your ad by recognizing who came to your site from the Facebook ads. It also provides data on viewers, so you can categorize them according to their online habits and create subsequent ads for a more specific group.
In conclusion, the dos and don'ts of Facebook advertisements should not be underestimated when considering advertising strategies because they increase an ads conversion rate. When implemented correctly, it can help you attain your business goals, whether it's to improve brand awareness, reach your target audience, grow your consumer base, increase sales, or build customer loyalty. Good luck!