In a world where most consumers can't tell the difference between an ad and a sponsored post, what are the best ways to advertise your eCommerce store? As marketers, it's our job to create ads that get clicks and convert those clicks into sales.
There is a large selection of ecommerce advertising methods, which makes it challenging to decide which advertising strategies will work well for your product or service. There is also lots of competition for e-commerce companies, so knowing how to differentiate yourself and make your name known is imperative. All ecommerce advertising strategies should focus on capturing the right audience and opening up as many channels as possible for others to find you. In this post, we'll look at some of the most important advertising strategies you can use to differentiate yourself and convert more sales.
- Use Influencer Marketing
Influencer marketing is a growing trend of engaging with an influencer to create a high-impact conversation about your brand to their audience. They not only spread information about your product but also get their followers (your target market) excited enough that they buy what you're selling.
This strategy is also practical because it has the power to reach more people than ever before. The effects of this strategy have seen many unknown brands like ButcherBox and Leesa go viral.
Start by engaging micro-influencers (those with between 1,000 to 1 million followers). This can be a profitable strategy because members trust micro-influencers more than the big influencers and find their recommendations more genuine. Some may request a payment, while others may just want a set of free products. Though this strategy is effective, there are some challenges to overcome, such as high costs. However, depending on your choice of influencers, for many medium-sized or relatively small ecommerce businesses, it does not have to be expensive.
- Use Sponsored Advertisements
Sponsored posts are a popular way to advertise on relevant blogs and websites. They put the marketing company's message in front of an audience who is already looking for it. Sometimes these sponsorships will be called “native advertisements.” They're often found at the end or beginning of blog posts (but can appear as labels throughout) with links leading back to your website. This might be your best option when you have high traffic numbers but not much revenue from advertising!
- Use Banner Ads
These are cost-effective ways to target your audience with the help of relevant websites. Placing them strategically around these sites will ensure that you're reaching as many people in your target demographic as possible.
- Consider Email Marketing
Email marketing is an essential part of ecommerce marketing. With great images and great copywriting, you can deliver targeted suggestions, product announcements, and discount offers to your target market that would appreciate your product.
It is advisable to personalize your emails by add personal names to email subject lines or sending personalized recommendations based on previous purchases with segmented mailing lists. A case study found that automated personalized emails have a 75% higher open rate than those without them.
- PPC Ecommerce Marketing Strategies
Pay-per-click (PPC) advertising utilizes a bidding system, where you bid on ad placements and then pay when users take actions such as clicks, impressions, or conversions. This strategy can be used in social media sites like Facebook and LinkedIn, or Google. By selecting the relevant demographics such as age, location, interests & hobbies, etc., you can reach more potential customers for increased sales.
- Use Retargeting
Retargeting is the practice of delivering targeted ads to users who have already engaged with your brand. This may include targeting users who:
- Those that have bought from you in the past
- Recently visited specific pages on your website.
- Are Email subscribers
- They were clients in the past but are no longer engaged
Facebook pixel and Google AdSense are perfect at retargeting website buyers and visitors.
In conclusion, the best advertising strategies for your eCommerce store are the ones that result in sales, so it is essential to know how different types of advertisements affect people's purchasing decisions before spending any money. We hope this blog post has been an informative and helpful starting point as you explore new advertising strategies for your business.