5 Marketing Trends to Watch in 2023: How to Stay Ahead of the Competition

2023 is just around the corner, and it’s already shaping up to be an interesting year in marketing. With new technologies and consumer behaviors, businesses will need to stay ahead of the curve to stay competitive. Below are five marketing trends that will help you do just that!

  1. Increased use of Voice Search

Voice-activated digital assistants like Alexa, Siri, and Cortana, have become increasingly popular, and estimates show that 8 billion people will be using them in 2023. As a business owner, use natural language keywords and phrases rather than short keywords in your website. Also, provide clear and concise answers to common questions for better positioning to take advantage of this growing trend.

  1. Increased use of UGC (User-Generated Content)

User-generated content is content, such as unboxing videos, makeup reviews, branded hashtags, and photo tags, created by consumers rather than brands. Since consumers are 2.4 times more likely to trust user-generated content compared to content created by brands, now’s the time to prioritize authenticity in your marketing strategy.

  1. Use AI for Trendspotting Customer Behavior

Marketers who are already using AI technology such as data models, algorithms, and machine learning, are seeing some great benefits;

  • Smarter, more targeted advertisements
  • Accurate trendspotting and predictions
  • A better understanding of buyer behavior
  • Increased customer retention and loyalty
  • Higher ROI through effective targeting.This the year to start using AI for smart marketing!
  1. Use of Gamification

As we move into 2023, all entrepreneurs should pay attention to gamification. This is simply using fun and games to get people to do what you want. Gamified marketing strategies are effective because they’re highly engaging, and excellent motivators and give people an incentive to participate in the sales journey. Incorporate games for more engaging marketing and results.

  1. Expectations of Inclusivity and Diversity

In 2023, consumers will expect brands to promote equality and diversity in their digital marketing strategies. Companies must feature individuals of varying races, body types, ages, sexual preferences, and more. As a result, brands will earn brand loyalty and preference over others.


As you can see, marketing trends are moving towards more inclusivity and diversity, increased use of voice search, gamification and user-generated content. For help planning a successful product launch incorporating some (or all) of these exciting new trends, contact us today for a free consultation!