Do you want to know the secret to getting more views on your LinkedIn posts?
If so, it's time to start using some hashtags. If you're not sure how hashtags work or why they're important for your content marketing strategy, then this article is perfect for you! Let me break it down in a way that's easy to understand.
By definition, a ‘#’, is referred to as a sharp note in music, and your younger sibling might know it as “tic-tac-toe.” In social media, we call it a hashtag.
Hashtags are a great way to share information and engage with your audience in real-time. On social media sites like Facebook and Twitter, there are trending topics being discussed all the time. On LinkedIn, those trends can be different because people are usually focused on professional topics such as careers, business development or leadership skills. Hashtags allow users of these platforms an opportunity to connect with other professionals who are interested in the same topic. They can participate in conversations about them without having their messages lost among everything.
In this post, we will explore the best practices for using hashtags on LinkedIn.
Ready? Let's start by taking a closer look at why you should be using hashtags!
1. Increase Your Business Visibility
These days, marketers are aiming to get their content seen by as many people on the internet as possible. This strategy makes perfect sense when you think about it: The more eyeballs see your branded message, the higher chances of conversions and sales go up. And that’s exactly what hashtags can help with!
2. Increased Engagement with Your Followers
Including hashtags in your posts simply mean involving more people in the conversation and making your content more visible to the public and, more importantly, the intended target. This will also add to your brand's social media presence through likes, shares, comments, and newer connections.
3. It is an Opportunity to Build Your Brand
Creating a branded hashtag has proven to be a nominal way to promote your business and drive the conversation. It was not until 2018 that hashtags were first used on linked in; however, the application of the tool has been contextually similar in how it is used as opposed to what is to be achieved.
4. It Makes Your Content Discoverable
When hashtags are added to a post or status update in LinkedIn's comment sections, other users who happen to be following them will discover your content – even if they aren't connected friends with you yet – giving you an edge over competitors looking for new customers too. Follow hashtag feeds like #marketing_inspiration so all posts containing said ones
5. Helps You Discover New Content Ideas
By following hashtags, you will discover new content ideas, group discussions and topics for content use in your websites, podcasts, videos and more. You also get to stay up to date with all the latest in your industry.
LinkedIn and Hashtags
Adding the perfect hashtag(s) can be tricky- especially when there are so many out there with no end in sight! But don’t sweat it; below we have some tips and tricks from top professionals who know their way around what works and how much goes into getting those self-promotional messages just right:
This is the best-suggested strategy for using Hashtags on LinkedIn today:
- Use 3 hashtags per post
- Use LinkedIn search to identify hashtag frequency for the words you want
- Place your hashtags at the end of content
- Go big & niche with 2 broad hashtags and use 1 niche hashtag
- Use keywords to signpost your content themes
Here is what to remember about creating hashtags that resonate with your target market. These tips will also help you use them effectively while marketing on LinkedIn.
- Punctate Appropriately. The hashtags are like links, there should be no apostrophes, exclamation points, hyphens, etc.
- Don’t Add Spaces. Always group worded hashtags together. For example, #Socialmediatips, not #Social media tips
- don't Symbols Or Punctuation Marks. Hashtags operate under their own rules, regardless of one’s obsessive compulsion with correct grammar. Hence, the slogan “I’m With Her” became #ImWithHer in hashtag format.
- Yes, to including punctuation around your hashtag.
- Yes, to always proofreading. I misspelt hashtag is a missed connection. Hashtags are often overlooked in proofreads
- DO NOT OVERDO IT.
Though there are no limits in how many hashtags you can use
in a post on LinkedIn. That said, we recommend that you use no more than 3 hashtags per post.
- Use Popular Hashtags As Well
Some of our choice of hashtags is brand-related and they may not be common and so, the scope will automatically be limited to the individuals who are aware of the brand. Balance this by adding popular hashtags.
- Consider Location-Based Hashtags
A majority of linked-in users are based in the 3rd world economies. If you post an article that is specific to a certain location, it is highly encouraged to add a location-based hashtag.
- Use LinkedIn’s Suggested Hashtags
LinkedIn will automatically suggest relevant hashtags as your start to type your post. See what LinkedIn suggests and it they look like a good fit. Just remember, not overdo them.
Be intentional about your desired effect when choosing a hashtag.
Holistically, a lot can be done with hashtags. Though they are mostly used as a marketing and ad tool in the current digital era, hashtags are the perfect instrument to enable professionals to connect in the digital space and share content that will not just inspire, but also alleviate a lot of the social ills that we are faced with as a global society.
Popular LinkedIn Hashtags
In a nutshell, LinkedIn is a social networking platform that is used to connect with professionals in your industry. It's an effective way for companies to attract new talent and fill open positions. LinkedIn lets you build relationships, find people who share your interests, and follow influencers in your field. By following the best practices stated in this article, you can comfortably use hashtags to categorize content, follow your favorites and also get some followers back.