As many businesses have needed to create and strengthen their digital presence, selling on Facebook is a super smart move. With well over 2.6 billion monthly users, the audience is large enough to provide you with ample opportunities.
Facebook currently has the facility to sell online through a Facebook Page Shop, but they are also launching the Facebook Shop (for some in the US, it is already available).
This new feature is a pre-emptive mobile shopping experience where businesses can easily create online stores on Facebook and Instagram for free. It will allow you to choose items to display product collections and tell your brand story with customizable fonts and colors. It will elevate the traditional Facebook Page Shops into something more customizable, shoppable, and cohesive.
In the Facebook Shop, just like your Facebook Page Shop, you can connect with your customers via Messenger to answer questions, offer support, and more.
Don't worry if you don't have access yet. This hiatus gives you time to get ready by making sure you have a great Facebook Page Shop that is humming along with Facebook Messenger, so you are good to go when the extra versatility comes online in your part of the world.
What are the Benefits of Connecting Messenger to Your Facebook Page Shop?
A store with integrated Facebook Messenger live chat offers opportunities for real conversations that brick-and-mortar stores often don't follow through on. You have the chance to be your customer's personal shopper in a sense – you can recommend other items based on their individual needs, help them choose the right size, or give advice on how to use the product.
Facebook Messenger live chat helps you take advantage of instant replies to provide real-time customer care. We've all been there, browsing an online store, and you have a question. You need more information on care and maintenance or sizing. You can't call because it's midnight, or there is no customer service support number. All your customer needs to do is click Facebook Messenger live chat, and they get to have a real-time chat and instant customer service.
Messenger live chat makes your customer feel more comfortable
It allows you to relate to them on a personal level.
With Messenger live chat, you can set up instant replies, greetings, and away messages. This functionality helps your store to look more professional and stay efficient.
You do this by creating a custom Facebook Messenger greeting for the first time they open a conversation with you on Messenger. You can also utilize ‘Instant Reply.' This function is an auto-response to the first message someone sends to you. You can customize your message to say hi, inform them about your store, or let them know when to expect a reply.
The best feature of Facebook Messenger is you can turn on an ‘Away Message.' Your potential customers will receive this if they write to you when you're away from your smartphone or computer and can't answer them immediately.
You can also create saved replies. Because customers often ask similar questions, to save yourself time answering these messages, you can use ‘Saved Replies.'
Another top feature is sharing your location with a customer in seconds and saving valuable time, instead of texting directions to your shop. This feature is perfect for bricks and mortar shops and pop-ups. Location sharing makes it easier for customers to find you fast.
A great way to manage Facebook Messenger is to install the Facebook Pages Manager app. This app allows you to manage Facebook messages, comments on your posts, and Instagram comments in one inbox. This app allows you to see all of your notifications in one place and manage your pages and reply to clients without using a computer.
This way, you can stay in touch with your customers no matter.
Currently, most of your sales will most likely be happening over at your website, even if they found you through Facebook Page Shop. However, with the new Facebook Shop feature, your sales can happen quicker and easier over Facebook Messenger. Your customers will have no reason to leave Facebook to send money your way.