Instagram marketing is a huge! But why aren't your marketing strategies working? One of the main reasons could be that you're not using your Instagram messaging and the DM. These two key features improve your visibility to potential customers. This article will show you how to turn messenger and Instagram DM into your most profitable revenue.
Instagram Messenger and DM for business
An Instagram Messenger is a feature found in the right corner at the top of the Instagram profile page. It allows you to send messages to selected people on Instagram. Instagram Direct Messaging (DM) allows you to chat directly with customers in their inboxes and connect personally.
With an Instagram business account, you should use Instagram DM. The main advantage of using DM for your Instagram marketing is controlling who sees what and at what time. This personalization is an effective way of engaging consumers.
Personalization of Instagram marketing has proven to be beneficial because it increases sales. Personalized engagement of customers boosts customer loyalty and leads to impulse purchases and fewer product returns, all of which are gains for your business.
How Do You Use Instagram Messenger and DM To Boost Your Business Revenue?
Successful businesses incorporate DM into their marketing campaigns by using targeting in the marketing campaigns to connect to the right audience. Instagram DM allows you to share exclusive offers to specific customers. Exclusivity makes customers feel valued, so they are more likely to take action.
Here are more ways of turning messenger and Instagram DM into your most profitable revenue:
1. Replying To Consumer Feedbacks
Instagram messenger and DM enable you to respond to consumer feedback quickly. Whenever consumers give any feedback about your product or service, you need to respond to it. Positive customer feedback promotes a brand, while negative feedback provides information that can help you improve your services or brand.
For example, in the event of negative feedback, you may say: Thank you so much for the feedback. Our team has received the information, and we're doing our best to fix the issue. We love customer feedback. Your feedback will help us give the best!
- Appreciate Customers for Following or Liking
The simplest way to make customers feel appreciated is by thanking them. When customers follow or like your posts, grasp that opportunity to build your network.
For example, you can message them and say: “Thank you so much for liking our brand. We're glad to have you on board. We love hearing from our customers! Feel free to contact us in case of anything. It's our pleasure to serve you.”
- Addressing Customer Concerns
Addressing customer complaints and queries are part and parcel of any business. Customers often raise their complaints in the form of complaints on the Instagram platform. Addressing the issue in public can stir up some serious situations that you wouldn't like. In the event of dealing with customer frustrations, DM becomes handy.
An example of a DM you can send is: “Hello Mr. Tom. It seems you have an issue with our products from your recent post. Would you please explain the problem so we can help? Thank you.”
Instagram DM allows you to sort out customer complaints privately.
Sorting out customer complaints at a personal level makes them feel valued. The solutions offered at a personal level create customer loyalty, and if you solve the issue successfully, you're more likely to get referrals from satisfied customers.
- Answering Customer Frequently Asked Questions (FAQs)
Customers often ask questions about product deliveries, details, available offers, etc. Your business should develop Quick Replies for FAQs. Apart from this forum, you can get more personal with your customers and respond to their queries through DM. This creates an assurance in customers that you care about them.
- Influencer Marketing
Partnering with influencers is a great Instagram marketing tip. DM allows you to connect and express interest in partnering with them to grow your brand.
In conclusion, Instagram messenger and Instagram DM offer lots of benefits to your business. These great tools enable you to connect with your customers in a personalized way. The features can help you improve the quality of your customer service, which means gains for your business. Don’t delay, tap on these Instagram benefits today!