If you're an ecommerce business owner, your advertisement Ads account is likely a big part of your marketing strategy. Many ecommerce store owners are struggling to create a winning Ad account for their business.
But, if you take the time to get creative and structure your account correctly, it will be worth the effort.
Firstly, here’s what we mean by “eCommerce.”
Ecommerce is any company or individual who sells goods and services online or offline via websites, social media channels, mobile apps, and more. It also includes brick-and-mortar stores with their digital storefronts on their website.
An e-commerce advertising refers to both on and offline paid content whose purpose is to bring traffic to your online store. Examples of e-commerce advertising are email marketing, PPC campaigns, social media marketing, not forgetting affiliate marketing.
Let us explore some best practices you can leverage to structure a winning Ad account for your e-commerce!
- Create Objectives for a Great Omnichannel E-commerce Experience
It is advisable to start with clear objectives of what you want your Ad account to achieve. This will help visualize your marketing strategy as a collection of e-commerce ads where each channel campaign seeks to achieve specific objectives. Then all channels can be combined to work together to achieve a larger objective (like increase sales by 25%). The main objectives to achieve with an Ad account are to build brand awareness and increase sales. Decide what you hope to achieve for your business.
- Choose The Most Appropriate E-Commerce Ads Marketing Channels.
Selecting the appropriate e-commerce ad channels will help you devise the right conversion strategy that will make your marketing efforts a big success! Here, the effectiveness of PC management tools will come in handy. This will assist you in the overall optimization of your strategy. The WordStream and Traffic Booster tools come to mind here. The best e-commerce Ads Marketing Channels include Google Ads, Facebook, Instagram Ads, Amazon Ads, etc. Google Ads are the most recommended here as they can reach many potential customers effectively.
- Select The Most Suitable E-Commerce Ad for Your Strategy
After selecting the e-commerce Ads Marketing Channel that works for you, you need to determine the particular campaigns and ads you should run. This is essential in ensuring that the shopping journey of every single customer is well taken care of! The multi-channel digital marketing strategy that you create should address vital stages of your customer's shopping journey. These stages include awareness, consideration purchase, and the repurchase stage. All these stages come with their own goals and KPIs! The best channels should aim to attain the set KPIs and achieve these goals. Using Google Ads will help you to check KPIs like keyword performance and impression share.
- Use Management and Optimization Tools to Drive Conversions
The success of your e-commerce strategy is also dependent on the consistency with which you monitor and optimize your Ad campaigns. As much as these processes are not simple to perform, some tools will help you carry out real-time optimization and management of your Ad campaigns. The Traffic Booster is a good example. Using AI technology and machine learning, this tool will effectively optimize and manage Google Ads, Facebook Ads, and Instagram Ads easily in real-time.
- Engage in Personalization More
The importance of personalization cannot be stressed enough! As a brand, personalizing the shopping experience for each customer is a must. Many customers have admitted to getting annoyed with the generic content that most brands keep ignorantly sharing. Research by Statista shows that about 90% of customers in the United States consider personalized marketing very appealing. In comparison, another 91% say that they are more drawn to brands whose products and marketing efforts seem to resonate with them on a personal level.
In conclusion, structuring a winning Ad account for your e-commerce store does not have to be looked at as rocket science! However, it is no child's play either. The good news for advertisers and marketers alike is that there are best practices that can help you. Create good objectives and select the best Ad marketing channel that will work for you. Selecting the most suitable Ad for key shopping journey touchpoints is also necessary. Personalization is also an aspect that you should not miss out on in your Ad strategy. Leveraging these will put you on the path towards devising a winning Ad account that will make your e-commerce efforts a massive success!