Facebook Ads currently has more than 7 million advertisers from all around the world and across all industries. They know how to keep their advertisers excited about their new innovations that provide great engagement and conversions. One of these innovations is the mobile-based Collection Ads, which are a marketers' dream platform for selling eCommerce products. If you haven't heard of it, you are missing out!
Collection Ads are an ad format that lets people move from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram.
They surprisingly provide high engagement and conversion rates. In this article, we will know why Facebook and Instagram Collection Ads are great and how you can set them up to attract your audience's attention, earn clicks, and drive sales.