How to Build a Successful Email Marketing Campaign
Although building an Email Marketing campaign might seem easy on the surface, this is far from the truth.
Building a successful campaign requires commitment, patience, and an effective strategy. Sure the beginning might be hard but the return of having an engaging and loyal audience will help you grow your business.
So how can you create a successful Email Marketing campaign?
Use honest subject lines
Keeping in mind your end goal is very important through all your campaign. It might be tempting to write “click bait” subject lines that don’t match the content of the email but how effective would that be in the long term when you’re trying to build a loyal audience?
When people open your emails and don’t find the content they expect on a regular basis, they will not only delete your emails but will also unsubscribe from your list.
Instead of writing a misleading subject line you can use one that describes the benefits of the content you’re providing to your audience.
Create personalized content
Creating personalized content means that you create personalized emails based on the customer data you have collected.
A great example could be Amazon. Amazon sends personalized emails to its customers based on their buying history. This makes the customer experience more pleasurable.
Being empathic and understanding your customer needs can make all the difference in your business.
Most of the businesses don’t use personalized email content and if you use this to your advantage, it will make you stand out in front of the competition.
Include a call to action
A compelling call to action is an excellent way to engage your audience to learn more about your products, download an eBook, fill a survey, make a purchase, or anything else that matches with your business goals.
Using a call to action is very effective because buttons are eye-catching and you want your customers to take an action or get more information about your products.
Your call to action button should be large and visible but not large enough to make it disturbing. Using the first person (“Download my eBook”) has proven to be more effective than using the second person (“Download your eBook”). Use vibrant colors that drag your customer’s attention.
In the end, don’t forget to test the button.
Of course that there is so much more to a successful Email Marketing campaign but for this week consider using honest subject lines, personalized content and including a call to action.
Email is still very important in the marketing world. It’s a great way to connect and create a conversation with your customer. In the upcoming weeks, we will continue sharing tips and tricks for a successful email marketing.