Is your website ready with mobile optimization? With the proliferation of smartphones, the percentage of mobile phone traffic on e-commerce sites has bolted through the roof and exceeded any previous expectations.
But despite a massive increase in mobile use of e-commerce sites, potential customers who search for products on desktops are leading the way in conversions.
Why is this?
It’s usually easier on a desktop because most sites aren’t optimized for mobile.
When mobile optimization is overlooked, it’s inherently more challenging to get the user to search for and add items to a cart all the way through to pressing the BUY NOW button.
The emphasis should focus on enhancing the whole smartphone user experience to increase converting more leads.
Take a Test
Your initial step for mobile optimization should be analyzing your website with Google’s Mobile Test Tool. The tool is super simple to use and helps uncover any preliminary issues and how to fix them. If your website is fully mobile-friendly, then the tool will indicate this.
But don’t stop there. Click on the Mobile Usability Report located on the same page underneath the test result. Here you can check for any issues potential or existing.
Design a Flawless Checkout Process
There is nothing worse than bumbling around trying to figure out how to get from the shop to the cart and then the checkout if you are buying multiple items. Make this process as straightforward as possible.
For good mobile optimization, place a call to action on the top of the screen for maximum prominence. Draw your visitor’s eyes to the checkout icon even if they are currently in reading mode.
Once the user lands on the checkout page, implement these strategies to convert them into paying customers.
- Test drive the checkout process on your mobile to ensure it is straightforward and instinctive.
- Eliminate all disruptions from the checkout sequence. This enables the customer to carry out the entire procedure without leaving the page.
- Utilize trusted digital wallets such as Stripe, Apple Pay or PayPal. These are essential for allowing you to process payments quickly and seamlessly – curtailing cart abandonment.
- Use a clear and specific CTA to show users precisely what they need to do next.
Use a Navigation Menu
Having a top navigation menu is essential for e-commerce sites. This menu permits customers to steer through your site and take action quickly and easily without getting frustrated.
Add a chatbot to your site.
Most first-time visitors are cautious in becoming customers on an unfamiliar e-commerce site. However, implementing a chatbot to invite them to text you a request allows them to feel more comfortable reaching out. They don’t have to call; they just text a message. This opens the door to better conversations with your customers and conversions.
Showcase Trending Products
It’s essential to display quality graphics of your products in a carousel or design that makes it effortless for prospective customers to locate and purchase what they want. Ensure the pictures are large enough, so one tap of the finger is all that’s needed to see and buy.
Create Video Demos
Shopping online comes with one major problem – it can be challenging to gauge exactly how an item will fit or look.
Creating videos of the product being demonstrated or GIFs of it being worn is one of the best ways to imagine the product in their hands.
The Old Faithful – Speed up your Site
Website load time performs a critical role in conversions and mobile optimization. A websites speed affects its performance which in turn affects the fickle shopping behavior of the user.
Most consumers want a site to load within 2 seconds. The longer the load time, the more dissatisfied customers you are going to have. Two simple activities you can do to speed up your website is compress your files and optimize your images. Also, consider taking out any extra plugins and applications that are laying dormant in the backend.
If you follow the top tips above, you will recapture those mobile users that are trawling your website ripe to buy, but turned off by the simple things because your site isn’t mobile optimized. You can also take a look at some more tips on mobile optimization for e-commerce websites here.