6 Strengths of Digital Billboards


As a marketer, if you’re not familiar with digital billboards, they may be worth considering as an advertising option. You can use them for running marketing campaigns, informing people about events, or warning them about danger. These are the 6 advantages of using digital billboards.

  1. Outdoor Digital Billboard Is Fully Automated.

When certain environmental conditions are met, you can program conditional advertising to appear. For example, when the temperatures are very high, the billboard can be programmed to advertise ice cream at less than 10 degrees cold. This technology is the greatest way to create hyper-local, relevant, and responsive ad campaigns that self-adjust for optimal success.

  1. It Is Cost-Effective.

Compared to other forms of advertising, digital billboards are very cost-effective. They can be as much as 50% cheaper than traditional media like print and television ads for a single spot. Additionally, they can be used to reach a much wider audience than either of those mediums.


  1. The Impact of Digital Outdoor Is Instant.

Several ads can be scheduled at the same time. Unlike television and print ads, digital billboards are not bound by space or time. You can have as many ads running simultaneously without worrying about them cluttering up the billboard or conflicting with each other. This makes it ideal for reaching a large audience quickly and efficiently.


  1. Relevance Is A Key Advantage Over Other Methods Of Advertising.

Advertisers can send messages at specific times of the day or on specific days of the week. A restaurant advertising breakfast in the morning and dinner in the evening brings relevance at a moment’s notice.


  1. Outdoor Digital Is Adaptable.

Time, temperature, sports scores, interest rates, and countdowns to special events are just a few examples of real-time data sources easily included in live messages.


  1. It Is Programmatic.

Watchfire Ignite OA is the first billboard operational platform that lets these companies sell billboard ad space in one place, making it simple for advertisers to buy space online and increasing their revenue. Everything from customer acquisition through creativity, billing and collections, and scheduling are handled by our marketplace partners. Your sole responsibility is to accept or reject an advertisement before displaying it on your billboard.



The use of digital billboards can be an effective way to reach a large audience quickly and efficiently. They are adaptable, programmatic, and relevant. Contact us at Allea Marketing Solutions for highly effective advertising services on digital billboards.