Ad engagement is one of the most important aspects of marketing. It is necessary to know how well your ads are doing in order to be able to improve them. Here are various KPIs you can use to measure your ads engagement level. In this blog post, we will discuss three such KPIs – Click-through rates, Cost Per Click and Leads generated. We will also provide tips on how you can improve your ads engagement using these KPIs. So, if you are interested in learning more about measuring your ads engagement, keep reading!

Key performance indicators (KPIs) for advertising and paid media campaigns track how well your paid or ad campaign is performing. To put it another way, these metrics keep track of whether you’re meeting—or exceeding—your objectives so you can plan your next steps.

KPIs That Will Help You Measure Your Advertising Success.

1. Click-Through Rates.

Click-Through Rates (CTR) measures the number of clicks on advertisements per number of impressions (number of times your advert was displayed to the visitor).

Click-Through Rate help to inform if an advert was relevant or appealing to the target audience. The higher the CTR, the more relevant it was and vice versa. Marketers can use this information to build up an advertising campaign or revise a marketing campaign.

2. Leads Generated

This KPI can be divided into:
1. Number of qualified leads

These can be qualified into tracked as marketing qualified leads (MQL) or sales qualified leads (SQL) based on which teams derived the leads (marketing or sales).
2. Cost per Lead
This KPI measures if your marketing efforts are worth it. They should not be more than the lead value.
3. Lead Time
The lead time, often known as order cycle time, is a KPI that shows you how quickly your order processing is moving.
4. Lead Value
This helps to know how much you should spend on the acquisition of a lead- a profitable amount is best.

3. Cost Per Click (CPC)

Cost Per Click (CPC) is a KPI model-dependent completely upon the clicks made in the promotion. This is the amount paid when a user clicks on your advert. The most common CPC framework is Google AdWords and Facebook CPC Ads. As a marketer, you should look for terms that are valuable but inexpensive, so that you get the most for your advertising dollars.  If your CPC is too high you will not be able to achieve a good return on investment.

Final Take Away
If you’re running ads on social media, it’s important to track your engagement levels to see how well they’re performing. Use these 3 KPIs to get helpful data.