How to Engage Audiences with Contextual, Eye-Catching Creativity
You've probably seen them before – those huge advertisements plastered on buildings across the city. Billboards have been around since 1866, and they're still going strong! Whether you're selling coffee or shoes, there's no better way than a billboard advertisement. Billboards are a great way to engage audiences with contextual, eye-catching creativity. They're the perfect medium for companies that want to advertise and create brand awareness in places where people can't miss them. Your content needs to be engaging if you want it seen by thousands of potential customers every day!
To be successful at capturing the audience's interest with billboards, they must be creative and eye-catching so as to stand out from their surroundings. This blog will discuss how you can do just that with your next billboard design!
Produce The Right Amount of Written Content
The title should be no more than six or seven words, although it's always better to make the text smaller whenever possible and opt for impactful content rather than choppy, verbose words.
The reason for that comes from studies that show that reducing your messages to less than 250 characters, it can actively lead to engagement up to 60%. This is a huge improvement that can generate more leads for your business.
Keep Your Ads New and Dynamic
From a practical perspective, you should consider modifying your images and title content frequently, as these elements can be subtly changed and updated without compromising the core campaign style or purpose too much.
With this kind of approach, you can also make sure that your ads remain effective and attractive for an extended period while also helping to gain attention consistently based on the number of impressions you can generate.
Optimize the Image, Color, and Font
To get the most impact on your billboards when marketing, choosing the right Image and colour combinations. Also, select fonts with enough contrast and visibility to capture attention. Here are the finer details of how to do it.
- Optimize Image – Most billboards use high-quality photographs as images, and it is essential to use clear photos that clearly show what you are promoting. An excellent way to achieve this is to use large images of smaller objects, focusing on high-resolution images that appear sharp and bright even from a distance.
- Optimize Color – Ideally, you would use colours that can reflect your brand's visual identity, but as a general rule in billboards, you should focus on one or two eye-catching shades that can be combined to grab attention. Try to create a contrast between the colours you apply and your background, making your ad easier to read and process at a glance. Using colours, in contrast, will help your billboard stand out against any other billboards or buildings around. It is definitely recommended to avoid white backgrounds, as their brightness can distract from your content and key messages and not capture customers' attention to the message.
- Optimize Font – choose fonts large enough to be easily read from across the street during the day and at nighttime. To achieve this, the font should be a minimum of 18 inches long on large format 48- and 96-sheet billboards. It is also highly recommended to use Sans Serifs fonts that are clean, sharp, and generally provide better readability from a distance. The font size should also increase by at least 1 inch (or 72 points) for every 10 feet of viewing distance, while capitalization should be avoided, as this reduces the contrast of your ad and can reduce readability by 10%.
A key point to remember is to indicate where customers should go for more information about what you want to offer. This contact number or website should be in a big visible font for clients to photo or copy on paper.
Finally, the most eye-catching digital billboards use contextual creativity that connects with the viewer's interests based on their location or time of day. They can be used to promote events such as concerts or shows, inform people about new products in stores, or advertise upcoming sales promotions at local businesses. By acknowledging and applying these guidelines, you can achieve the right contextual and eye-catching creativity for the billboard your brand deserves!
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