NewRoads Automotive

How New Roads used AutoXtension to Skyrocket their New Leads

NewRoads Automotive is a group of dealerships in the York region which allows them to offer a wide variety of different vehicles across multiple brands with a simple philosophy: There are never any problems, only solutions and no applicant is refused.

“The Challenge”

Continuously improve and expand.

With all the infrastructure in place for digital marketing, including a website and a Facebook/Instagram page, they were still looking for ways to continuously improve and expand. The next area from improvement was Facebook and they knew where to turn: AutoXtension. After a small trial period, they were impressed with our results and decided to go full fledged and ramp up their monthly budget. Unfortunately their transition to a new website, many issues arose particularly in regards to connecting flawlessly with Facebook.

“The Solution”

Developed a system to guarantee accurate pricing and automate
the continuous updating of their vehicles.

The first step was working with their developers to rectify the technical issues with the Facebook events. We worked day in and day out answering emails and calls within minutes so they could get back up and running. They no longer had to worry about manually adjusting inventory prices while enabling them to actively retarget website visitors on the Facebook platform.

Developing their advertisements and positioning them on Facebook as part of our lead generation strategy.

The next stage was developing their advertisements and positioning them on Facebook as part of our lead generation strategy. As the budget and expectations were high, we brainstormed and prepared an extensive campaign centered around brand awareness and leads. This would in turn get them in front of a colossal audience alongside gathering an impressive amount of leads.

The Results

Delivered leads at just $4.55 per lead
Return on Investment
Delivered impressions with only $450