(ManyChat, FB Messenger, Automated Conversation)
Allea Marketing Solutions focused Bélanger Chrysler marketing efforts on adding an advanced, mobile approach. The company added to the media mix an innovative chatbot for Messenger.
It allows people to directly connect with the brand in a variety of ways. The audience can interact with the chatbot by selecting options the bot proposes and directing the conversation flow to a defined call to action.
For instance, in interacting with the ChatBot, people can easily conduct an inventory search at dealerships, inquire about the financing options, request a test drive and submit their information for a trade-in. The Chat Bot is connected to Google Sheet and Zapier to alert the auto dealership owners about the trade-in request.
To steer people to communicate with ChatBot, Allea Marketing ran for Bélanger Chrysler a click-to-Messenger ad that included links it’s Facebook Page.