(Facebook Page, ManyChat, FB Messenger, Automated Conversation, Human Notification)
Step #1: Digital Assets Foundation Adjustments
53 Karat became a success due to an increase in online presence. Online presence helps generate followers and traffic to businesses. The plan was carried out in three steps that were divided into three phases. A media mix marketing solution was devised as it was extremely important to drive the target audience to the social media pages linked to 53 Karat.
Automated solutions were offered to include developing a Facebook page that has access to Facebook Messenger and setting up a Facebook business manager along with a Facebook ad account. Moreover, an automated conversation like ChatBot was also introduced, which can help the target market interact directly with the salon itself.
Step #2: Conversational Marketing made it a Success
Conversational marketing made it a success as the queries of the target market were answered right there and then. Use of ManyChat and Facebook Messenger helped book an appointment at their convenience. 53 Karat was able to share videos regarding the services offered along with prices. Conversational marketing helped in segmenting users according to their interest in the services offered. It has informed users about any new prospects that are being introduced which might interest them.