It's that time of year again! The holidays are coming, and opportunities for businesses to market their products and services. If you're looking for some tips to help you plan your holiday marketing strategy, you're in the right place. In this blog post, we'll discuss some of the best ways to take advantage of the holiday season and reach your target audience.
Tips For Holiday Marketing Plans
- Consider Giving Great Discounts and Deals
As the holidays approach, consider giving discounts and promotions. Shoppers always look for good deals during the holidays, so provide some enticing offers. You could offer a single, high-value discount to attract bargain hunters or create a series of short-term promotions that change weekly. Discount codes can also be used to boost online sales. Use deals to take full advantage of the holiday shopping season.
- Capitalize on Mobile Marketing
With over 61% of web traffic said to be from mobile devices, it's clear that shoppers are increasingly using their phones to browse and purchase products. To ensure you get a share of the holiday spending, you need to optimize your mobile apps and expand your CTAs.
- Use A Video Marketing Strategy
Consider using video marketing campaigns to increase sales and engagement as the holiday approaches. A recent analysis found that social video ads with holiday messaging had up to 58% higher engagement rates during the holiday season. Include holiday-specific messaging in your video campaigns, connect with consumers, and encourage them to make purchases.
- Run Search Engine Ads to Capture Buyer Intent
Since any online shopping journey starts with a search engine query, make sure to be visible to potential customers with search engine ads. By targeting specific keywords, you can ensure that your ad appears at the top section of the search results page from holiday gifts-related searches.
- Use WhatsApp to Reach Out to Your Customers
WhatsApp is growing, with over 2 billion active users worldwide. Use it to send broadcast messages to announce sales and discounts to your customers through it. This platform is also beneficial for abandoned cart recovery and post-sale customer nurturing. WhatsApp also allows customers to share your offers with others and respond immediately with queries.
Use these five marketing tips to help increase your holiday sales. Tailor your campaigns to fit your unique customer base and target market. Feel free to contact us if you need help setting up. We would happily work on your marketing strategies with you or offer advice. Wishing you all the best in your holiday sales efforts!