Suppose you want to skyrocket the success of your startup today. In that case, you need to start focusing your efforts on inbound marketing immediately.
Inbound marketing campaigns have definitely taken over in popularity from the more conventional outbound ad campaigns that broadcast outwards to the customer. This is because they concentrate on the inherent value they deliver.
This added value drives the user to naturally gravitate towards your business when the need arises.
Inbound marketing strategies are designed to attract strangers, make them visitors to your website, convert them into leads, then close them as customers, and delight them to end up promoting your brand.
These strategies do take time, but they tend to be cheaper and deliver a broader scope of benefits and produce a higher ROI over the long term.
If inbound marketing sounds like the type of marketing that may work for you, consider some essential strategies for all brand-new startups.
1. Produce Incredible Content for Inbound Marketing
To create compelling content, you need to know your brand persona and understand what your target audience desperately wants to learn about. Then you can drive new people to your website and keep your existing readers and customers connected with your brand.
How do you get to know your audience?
Easy, look at your Facebook insights page and find out who your followers are. Send out a short survey through Survey Monkey and explore their biggest struggles. You can also conduct in-depth interviews with a sample of your current customers. Then start creating content that counts.
The quality of your content is going to be the most crucial feature of your inbound marketing strategy. And the best content targets the audience and where they are on the customer journey.
Your content needs to be attention-grabbing through the headline, thorough, unique, and valuable for the user. You should also use other media forms in your content, such as charts, videos, or calculators that are interactive and engaging. If you can, go for guides or step-by-step instructions that help your target audience achieve success in their problem.
This also provides content for your social media and email campaigns. Delivering through multiple channels boosts your search rankings. With a steady stream of high-quality content, you'll find that the advantages are enormous. Remember, the better your content is, the more likely your reader will share it with others.
2. Search Engine Optimization (SEO)
You need to understand SEO if you will achieve any success in an oversaturated marketplace. Your amazing content provides power for increasing your search engine visibility.
On-site content attracts inbound links. The more high-level inbound links your site has, the higher it will rank in search engines. But that is just the start of your SEO.
You'll need to boost your inbound traffic from search engines. To achieve this:
- Optimize for mobile devices
- Improve website load speed
- Target specific niche keywords and phrases.
These are all time-intensive, but they definitely pay off in the end.
It would help if you also optimized keywords on each page. Ensure each piece of content is prepared to make the best use of the traffic search engines send you. To do this, you need to start with excellent keyword optimization.
Find specific keywords that you'd like to use for targeting your content. Use them across the page naturally without sounding like you are stuffing the keyword into the article.
You can also promote what you write to build backlinks. These are some of the most critical factors in search engine results. They are other websites that link to your website. By promoting your content to other relevant influencers, you can increase the number of people that link back to you. Backlinks bring your authority. If you have authority, you can easily outrank the massive sites.
3. Offer Free Content
When it's time to convert the visitors to your website into leads, the best way to do this is to get their email address. To do this, you need to offer free content in exchange for this contact information.
What is the best way to do this?
Suppose you have customers who require an in-depth analysis before purchasing. In that case, you can make an effective lead magnet out of a report. This can show your leads your expertise and provide high-quality data to help them search for a solution.
You can also host a webinar or online training session that encourages a customer to learn in real-time. Potential leads love this because they see your face and get to understand your personality.
Another form of content you can create that will entice new customers is to create an email course. This is a simple way to provide extra value without spending a ton of money or time creating big design elements or a video. When information is offered as a course, it instantly makes it feel more valuable.
Of course, you can offer an e-book, but if you find that this isn't converting as well as you thought, break it into sections and make it into an email course.
4. Influencer Marketing for Next Level Inbound Marketing
The term influencer marketing is being tossed around everywhere. We have all heard the term, but few really understand what goes into influencer marketing. Essentially, you find influencers in your industry – the thought leaders and celebrities who hold the best reputation and biggest audiences in your niche.
By working with these influences on joint projects or giving them a product to promote your brand, you'll get audiences following your brand through a mutual relationship and earn a reputation by proxy.
There are two hard elements in implementing this type of marketing. Identify the influences that will benefit your brand and convince them to participate in your marketing campaign. The main issue with this type of trend is the importance of picking an influencer who will uphold and maintain the values your brand is based upon.
5. Email Campaigns – the Stalwart of Inbound Marketing
We already know that email marketing is critical to a successful inbound marketing campaign for startups. But the success only comes with doing it correctly and looking at it as a long-term investment. To make it work, you need to be strategic with how you promote your brand.
Great email marketing campaigns revolve around providing value to the subscribers. You need to give people a reason to stay on your email list. Otherwise, they will unsubscribe in a heartbeat. Don't do a sales pitch the minute they sign up. Craft an awesome welcome sequence that gradually introduces them to what you have to offer.
Also, to keep these subscribers on your list, you need to send content that they can't find anywhere else. If you have subscribers who are looking forward to getting your marketing email in their inbox every week because they know you deliver value – you've hit the pinnacle.
If you're launching a startup, you want to ensure you are making the best marketing decision for fast growth. Inbound marketing is excellent for increasing visitors, leads, and conversions. There's a magical quality about these strategies when they are used together. They have the power to develop and build your site, which will multiply your returns.