Find below how your business can benefit from digital marketing and which are it's biggest advantages.
1. You pay only if you get results
For a business that advertises on Google AdWords, the search network payment selection is cost per click (CPC). It’s very easy to understand that when you use CPC, you’re paying only if people click on your ad. This is a guarantee that the money that you’re paying is generating visits to your website from potential customers, people that have done searches related to your business and products.
2. Time and location
Marketing on Google AdWords makes possible for you to advertise to the perfect audience, at the perfect time, and in the perfect location. By ad scheduling, businesses are able to show the ads to customers’ at the most ideal times. Also Google AdWords are able target based on zip codes, and exclude the areas that you are not interested for your ads to be shown. Businesses can also target based on a radius near their business location.
Another great option of AdWords is remarketing. Remarketing will show ads to users after they have visited your website. Being able to advertise to very specific customers at the right time and in the right location is the biggest advantage of AdWords.
3. Increase website traffic
By running ads in Google AdWords you can easily attract customers to your business website. You will not only increase traffic but it will be from real potential customers. This will help also to build up your credibility and relevance on Google for your business.
4. Tracking actions & results on real time
Google makes possible to its users to track lots of metrics, such as click-through-rate (CTR), impressions, ROAS, average CPC, average position, conversions, etc. Conversions are the greatest in understanding the effectiveness of pay per click campaigns by tracking customers that register on a website, fill a form, or complete a call to a business. By tracking conversions, Google AdWords makes it able for businesses to evaluate the ROI.
5. You are in control
With all of the tools, features, and options of Google AdWords, the level of control that advertisers have over the ads is the best they have ever had so far. Just this reason makes Google AdWords the need-to use advertising tool of this era.