If you’re not using Instagram to grow your business and to promote your brand, you’re missing out a lot.
Here are some marketing tips that will definitely help you grow your business with Instagram.
1. Take advantage of Instagram tools
Business profiles have access to analytics which can be used to view the engagement data and how your posts are performing. If you’re using a personal profile you might want to switch to a business profile so you can take advantage of this tool. It is essential to analyze what works for your target audience and what doesn’t otherwise you won’t go too far. Testing what your target audience engages most and after that reviewing the results will give you a much better feedback than all the marketing posts you will ever read.
2. Show your products or services in a creative way.
Instagram directs traffic and turns this traffic into sales. But before going there you need to grab the attention of your audience with powerful, professional and unique images. Don’t underestimate the power of a photo in a visual platform like Instagram.
Being creative with your photos is the best way to connect with your audience. One example could be showcasing the process of creating your product/service behind the scene. You can show the culture and the mission of your business by focusing on the solutions that your product or service provides. Make sure to be creative with your photos while doing that because visual content is your strongest asset on Instagram.
3. Fall in love with #Hashtags
Hashtags are an effective way to expand your reach on Instagram. These can either be campaign specific or general hashtags; what it matters is for them to be relevant.
Here are 3 strategies you can try while using hashtags:
- Create your own hashtags
Make sure to set your main hashtag which should be unique and represent your brand in a powerful way.
- Use interactive hashtags
An example of creating an interactive hashtag is by using words that your costumers will use to tag photos of them with your products or services.
- Trending hashtags
It is important to use trending and popular hashtags so you can increase the reach of your content on Instagram.
- Make your audience feel special
One way to make your audience feel special is by offering exclusivity. Rewarding your loyal audience by offering them exclusive content on Instagram is a great strategy to keep them interested on your products and services. Let them be the first to know about new features or products. Instagram is a great platform to do make your audience feel special because you have the opportunity to create teaser announcements which will be liked and commented more than in any other social media.